Changelog
What changed in the brand system, and when.
Last updated July 7, 2026
A living brand system changes; this page says how. Newest first. Entries cover changes to the NCS design system itself — identity, palette, voice, copy, and assets — not changes to the app around it.
July 2026
July 7, 2026
Sub-brand palettes aligned with the masterbrand
NCS Thea no longer carries its own brand-color overrides: every product now uses the parent palette unchanged, tints included.
July 6, 2026
NCS-approved copy applied across the system
The reviewed copy document landed: new positioning, mission, personality pairs, four voice principles, brand story, and messaging. Brand Communication went live with the Three Pillars of Brand Voice; Partnerships & Co-Branding went live; NCS Platform became a live product with approved overview copy.
July 2, 2026
Palette consolidated to four core colors
One version of each: NCS Navy PMS 302, NCS Blue PMS 307, NCS Gold, and Cool Gray 10. Near-duplicate hexes from legacy materials were absorbed into the cores and their tint ramps.
June 2026
June 24, 2026
First full draft of the brand system
Initial sections drafted for review: Brand Overview, Brand Identity, Visual System, and the NCS Thea product pages, on the endorsed masterbrand architecture.